Who We Are
Multi Wangi Group
For more than five decades, Multi Wangi Group (MWG) has been a trusted partner in developing and growing international luxury beauty brands in Indonesia.
As the parent company of Multi Wangi Alami and Aneka Inti Wangi, MWG combines deep local expertise with decades of experience in luxury beauty distribution, retail development, and brand building. Supported by a team of more than 400 professionals, the group partners with international beauty brands to establish long-term growth and meaningful market presence across Indonesia.
Our Vision
To shape the future of luxury beauty brand building in Indonesia through long-term partnerships, market expertise, and operational excellence.
Our Values
We believe strong partnerships are built through trust, transparency, and long-term collaboration.
Guided by passion, creativity, and operational excellence, we are committed to building lasting success for every brand we represent.
We continuously invest in developing our people, fostering a culture of growth, professionalism, and ambition.
Proudly rooted in Indonesia, we bring deep understanding of the local luxury beauty landscape and consumer market.
1974
Founded in 1974, Aneka Inti Wangi became a pioneer in Indonesia’s beauty industry as the exclusive distributor of Kanebo Cosmetics, establishing a strong foundation in prestige beauty retail and distribution.
1983
Established in 1983, Multi Wangi Alami focuses on developing and distributing international luxury beauty and fragrance brands, bringing curated prestige experiences to the Indonesian market.
About Us
Multi Wangi Alami is an exclusive distributor and brand builder dedicated to developing international luxury cosmetics and fragrance brands in Indonesia. Since 1974, the company has combined deep local market expertise with a long-term strategic approach to create sustainable brand growth and enduring market presence.
With decades of experience across distribution, retail development, education, marketing, and operations, Multi Wangi Alami supports global beauty brands in navigating Indonesia’s evolving luxury landscape. Every partnership is built on professionalism, transparency, and a shared commitment to long-term success.
By combining operational excellence with strong local insight, the company continues to build meaningful connections between international beauty brands and Indonesian consumers.
Brands
Beauty Landscape of Indonesia
Indonesia represents one of Southeast Asia’s most dynamic and fast-growing beauty markets, driven by an increasingly sophisticated consumer base and rising demand for premium beauty experiences.
What We Do
MWG supports the growth of international beauty and fragrance houses through retail development, brand activation, education, and omnichannel engagement across Indonesia.
With a presence in premium department stores and leading retail destinations, the group operates permanent counters and curated pop-up experiences designed to strengthen consumer connection and brand visibility.
Continuous investment in training and retail excellence ensures high standards across every touchpoint, while ongoing digital expansion supports the evolving needs of today’s beauty landscape.
Gallery
CONTACT US
Start a Conversation
Jl. Petojo Utara VII No. 50B/1B Jakarta 10130 – Indonesia
Email : inquiry@multiwangi.com
Phone : +62 21 631 1002
Fax : +62 21 631 1001