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Who We Are

Multi Wangi Group

With a dedicated focus on luxury beauty products, Multi Wangi Group (MWG) boasts over five decades of experience, standing as a distinguished name in the industry.

As the parent company of Multi Wangi Alami and Aneka Inti Wangi, Multi Wangi Group (MWG) is a trusted name in the beauty industry. Backed by a dedicated team of over 400 professionals, we specialize in distribution of various luxury beauty brands, delivering premium products to those who value quality and luxury.

Our Vision

Be the partner of reference in
beauty brand building in Indonesia.

Our Values

Trust, transparency and respect to build solid and long term partnerships with principals, retailers, landlords. Passion, creativity and excellence to build brand’s success. Train, grow and motivate our people to achieve always more. Proudly Indonesian and only Indonesian.

1974

Aneka Inti Wangi stands as a prominent figure in the industry. As the exclusive distributor of Kanebo Cosmetics, our commitment lies in delivering exceptional beauty experiences and premium products to our valued customers.

1983

Multi Wangi Alami holds a vital position in the realm of luxury beauty.
With exclusive rights to distribute numerous distinguished luxury beauty brands, our mission centers on providing elevated beauty products and experiences for our esteemed clientele.

MEET THE TEAM

Our Team

Edi Budiono

President Director

Yimmy Budiono

Deputy President Director

Effendy Lim

Vice President

Pudji Rahardjo

Vice President

Virlya Budiono

Business Development Director

Vinny Budiono

General Manager of Marketing

Brands

Beauty Landscape of Indonesia

Indonesia’s makeup and personal care market is witnessing growth, creating avenues for both global and local players in the sector.

What We Do

MWG’s reach extends through many counters in prime and permanent locations and regular creative pop-ups in upscale shopping centers, ensuring optimal exposure and accessibility.

MWG prioritizes staff development through regular intensive training sessions. Looking ahead, MWG plans to amplify its online presence and broaden its outreach. This commitment underscores MWG’s dedication to sustained growth and prominence.